FREQUENTLY ASKED QUESTIONS
Here are some of the questions that are commonly asked about the different programmes within Pearl Lemon Group
We recommend having a basic understanding of SEO, lead generation, property investing, conversion and sales will be really useful. Go through the Pearl Lemon Group sites to get an idea of what each part of the company does. And also look into link building strategies to get backlinks to content.
Be prepared to learn alot of new information and put in alot of hours. Figure out the best structure to your own day and be sure to factor in breaks from your screen.
A genuine love for writing is of course necessary, working fast and the ability to focus.
Be prepared for everything out in the open, getting constructive criticism from team mates.
Yes, aim for 10k words per week.
It is 10k words accumulated across all forms of content and blogs across all of the websites.
If they fall within the larger categories of the different Pearl Lemon websites then yes, you can be creative with your topics! You can find new takes and angles on old topics or come up with new ones. You can also be creative with your formatting, voice, tone, add jokes, etc. Guest and client posts offer opportunities to write about topics outside of Pearl Lemon Group’s main sites as well. And Dee is always expanding the brand, so you never know exactly what you could be writing about!
For all internal blog posts, yes. Definitely use images. There is no limit or minimum, but spread them out at least every couple hundred words so they break up the text to make it more easily digested. Look through the content on our sites to get an idea of how many images we use per post and how we spread them out.
Everyone works differently, so find what works best for you! As long as you’re putting in 20 hours a week or more and hitting your content goals and deadlines, you can choose how you want to spread out your work.
Internal blog posts- consists of 1.5k+ words. Usually about specific topics within the general area of whatever website it is for. For ex: Inbound Lead Generation Strategies for Pearl Lemon Leads
Ultimate Guides- 5k+ word guides that cover everything on a given subject. For ex: The Ultimate Guide On Optimizing Shopify for Pearl Lemon
Client posts- 800-1000 word blogs that are written for other website’s blogs. It is from their perspective, about their website or business, and is to help with their SEO.
Guest Posts- 500-600 word posts for other websites about a topic where we can include a link back to our website. For example, you could write a blog about outsourcing SEO agencies, and mention how Pearl Lemon Group is a great outsourced SEO agency.
FAQs- Frequently asked questions. Pretty much what you are reading right now
Copy for internal websites- The writing you see on the website’s different pages.
You are given an excellent opportunity to gain hands-on experience in campaign management, data analytics, lead generation, and so much more! Share your passion/interest and you will be assigned work accordingly or on an as needed basis.
Passion for marketing, strong work ethic and an ability to learn extremely fast! Especially if you haven’t got much prior experience, these are the qualities that will ensure your success in this role.
Not necessarily. There are many different areas to Pearl Lemon that you might wish to be working in. You could be doing work for Pearl Lemon Leads, Pearl Lemon Sales or even Pearl Lemon Convert.
Pearl Lemon Group is a digital marketing agency so that is what Pearl Lemon Group does best! You will have the opportunity to dive deep into the world of marketing and gain incredible skills and experience.
Yes! Our team will be glad to give you feedback on your designs and wireframes, allowing you to perfect your craft.
Ideally, we would like designers to have some experience in HTML/CSS and WordPress, as well as any background in Photoshop and Illustrator.
To be successful in this role, you must have an unbeatable work ethic, an ability to learn and take feedback gracefully, and an aptitude for connecting with people through a digital medium! Specific skills can be taught, but attitude is everything! 🙂
Typical tasks that you may perform as a LinkedIn lead generation specialist are optimizing LinkedIn profiles, setting up Sales Navigator campaigns, orchestrating back end connections through Zapier, Content Studio, Google Sheets, Etc., and communicating with clients, leads, and the internal team.
You may be running campaigns for internal purposes, like generating more clients, or external purposes, like generating leads for a client’s business.
At Pearl Lemon Group, the environment is very collaborative. You will be introduced to the other people in your role and they will be more than happy to help guide you. There are unlimited resources in the form of videos, articles, and more to guide you on this journey.
Getting involved with LinkedIn lead generation is great if you are looking to work with clients as well as internally. You will have the opportunity to hone your CRM skills, as well as your technical skills. You will have a wide range of different tasks to do everyday, so it’s an exciting position if you like to be challenged!
No worries! At Pearl Lemon Group, we value your voice and want to help you grow in areas that are important to you! If lead generation doesn’t work out for you, we have many other departments that may hold the perfect opportunity instead 🙂
Being a people person, precise, and with sense of initiative will help you in this role. You also must be the type of person that is continually and always willing to learn.
One of the tasks that will always be fundamental in HR is preparing and sending documents to partners to fill in and sign. After this, you will have to make sure everything is correct and stored in the right place.
No, you will be involved in the recruitment side of Pearl Lemon Group and therefore manage applicants and potential interns.
In addition, you will take care of the correspondence with external companies that may offer services and potential partnership.
All our trainings are built in Archbee. We have general training that all partners go through as well as training specific to job roles.
In these courses, you’ll find both written and video explanations.
Videos are firstly recorded with loom.com or screencast-o-matic.com. Whenever we record something as part of our training, we upload it to an unlisted channel on YouTube.
Other resources – which you can usually find as embedded links in our Archbee courses – could be Google Documents and Google Sheet as we do everything in GSuite.
In a remote team, it’s easier and quicker to record videos of our screens to explain how we are working on a task or to teach how to do something specific. We often ask partners to show us what they are doing and how while recording their screens. To do this we use loom.com. These loom videos are straightforward to use and share and give the possibility to leave comments directly under the video.
While it may seem daunting at first – you are given an excellent opportunity to gain hands-on experience in campaign management, data analytics, lead generation, and so much more! Share your passion/interest and you will be assigned work accordingly or on an as needed basis.