Paid Media Intern
3-Month Voluntary Placement
Potential for Full-Time Role Based on Performance
Are you eager to dive into the world of digital marketing and advertising? Join our supportive marketing team as a Paid Media Intern and gain real-world experience working on live campaigns for actual clients — no prior experience required, just a strong willingness to learn and grow.
What You'll Do
As a Paid Media Intern, you’ll be guided through a variety of activities including:
- Supporting the team in setting up and reviewing digital ads on platforms like Google, Facebook, and LinkedIn.
- Paying close attention to how ads are performing and helping summarize results in simple daily/weekly updates.
- Taking part in brainstorming and research activities to understand our audience and competitors better.
- Helping test different ads and ideas to learn what works best.
- Collaborating with others to improve the impact and reach of advertising campaigns.
- Working closely with our creative team on writing and visual content.
Don’t worry — you’re here to learn, and we’ll guide you every step of the way!
What We’re Looking For
We’re not looking for experts — we’re looking for curious, proactive individuals who are excited to get involved. You’ll thrive in this role if you:
- Have strong attention to detail and love getting things just right.
- Are a clear communicator, both in writing and speaking.
- Enjoy solving problems and learning how things work.
- Are open to feedback and excited to improve.
- Can manage your time well and stay organized.
Have a laptop and reliable internet access.
What We Offer
- A voluntary 3-month internship with hands-on support and mentorship.
- Real exposure to live client campaigns — you’ll see how things work in the real world.
- Flexibility to work remotely and manage your own schedule.
- A certificate of completion and potentially a full-time offer based on your performance.
- A collaborative, encouraging team environment where you’ll grow fast.
Learning Opportunities
Platform Mastery:
Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and emerging ad platforms
Campaign Strategy:
Learn to develop comprehensive paid media strategies from research to execution
Analytics & Reporting:
Master Google Analytics, Facebook Analytics, and campaign performance measurement
Budget Management:
Understand bid strategies, budget allocation, and cost optimization techniques
Creative Testing:
A/B testing methodologies for ad copy, visuals, and landing page optimization
Audience Targeting:
Advanced demographic, behavioral, and lookalike audience creation
Industry Tools:
Hands-on training with professional tools like SEMrush, Hootsuite, and campaign management platforms
Client Communication:
Learn to present campaign results and recommendations to stakeholders
Market Research:
Competitor analysis and industry trend identification techniques
ROI Analysis:
Calculate and optimize return on ad spend (ROAS) and other key performance indicators
Global Team Collaboration:
Work with professionals from UK, US, Europe, Africa, and Asia in a remote-first environment
Leadership Mentorship:
Direct access to founder Deepak Shukla and senior leadership for career guidance
Structured Learning Pathway:
Access to internal training resources, SOPs, and real-time coaching from experts
Skills You'll Develop
Technical Skills
- Platform Expertise:
Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads, and Twitter Ads
- Analytics Mastery:
Google Analytics 4, Facebook Analytics, conversion tracking, and UTM parameter setup
- Tool Proficiency:
SEMrush, Ahrefs, ActiveCampaign, Zapier, HubSpot, Canva, and AI content creation tools
- Data Analysis:
Excel/Google Sheets advanced functions, pivot tables, and data visualization
- Campaign Optimization:
Bid management, budget allocation, and performance enhancement techniques
Strategic Skills
- Campaign Planning:
End-to-end campaign development from brief to execution
- Audience Research:
Customer persona development and market segmentation
- Competitive Analysis:
Market research and competitor benchmarking
- ROI Management:
Cost-per-acquisition optimization and ROAS improvement
- A/B Testing:
Statistical significance testing and creative optimization
Creative & Content Skills
- Ad Copywriting:
Compelling headlines, descriptions, and call-to-action creation
- Visual Content:
Basic graphic design principles and ad creative development
- Landing Page Optimization:
Conversion rate optimization and user experience improvement
- Brand Voice:
Maintaining consistent messaging across multiple platforms
Professional Skills
- Client Management:
Stakeholder communication and expectation management
- Project Management:
Timeline management, prioritization, and deliverable coordination
- Presentation Skills:
Campaign reporting and performance storytelling
- Problem-Solving:
Troubleshooting campaign issues and finding creative solutions
- Cross-Functional Collaboration:
Working with design, content, and sales teams
Industry Knowledge
- Digital Marketing Ecosystem:
- Understanding the full customer journey and touchpoints
- Privacy & Compliance:
- GDPR, cookie policies, and platform compliance requirements
- Emerging Trends:
- Stay current with algorithm changes and new advertising features
- Attribution Modeling:
- Multi-touch attribution and conversion path analysis
How to Apply (Read Carefully!)
To apply, please send us the following:
- Your CV
- A Loom video (minimum 5 minutes) introducing yourself
Email both to: [email protected]
Subject Line: Paid Media Intern
In your video, include:
- A bit about your background
- Any experiences (even school projects!) you’re proud of
- Why you’re excited to join Pearl Lemon
- How you think you can contribute to our team
- What makes you a great fit for this opportunity
Please note: Videos under 5 minutes will not be considered. Both the CV and video are required to move forward.
