Frequently Asked Questions

Here are some of the questions that are commonly asked about the different programmes within Pearl Lemon Group

How long does the program last?

Our partnership program lasts 6 months. The first month is fully dedicated to learning and adjusting to the company processes and fast-paced environment. After that, candidates can make the most of their skills and knowledge and keep learning on a daily basis.

What kind of time commitment is required?

We require partners to guarantee at least 20 hours of work per week. It does not matter when you work during the day and how many days per week you work. The only thing that is fundamental is being able to reply to messages within one hour between 9 am and 6 pm in the timezone where you are currently based.

What is it like being with a Start-up long term?

Being with a start-up long term is an intense, fun, and unique experience. There is a dynamic and level of learning hard to meet in any other environment. Being fully remote and watching a buisness change, grow, and evolve rather quickly is something hard to observe in most other places.

Does it serve to renew the partnership?

It very well can. We like to be sure that you can support yourself as a partner, but renewing the partnership allows for additional experience to be gained, bump up to leadership roles, and have the potential to come on board as a core team member. It all depends how much you want to continue to learn.

Is it possible to have other commitments alongside this partnership?

Definitely! You can manage 100% of your time and have the possibility to attend school, courses, have other jobs, and so on as long as you can guarantee at least 20 hours of work per week.

How much on-the-job teaching would I receive?

As soon as you join Pearl Lemon, you will have access to courses both general that all partners go through and specific to your job role. After that, you will learn a lot in the field.

What is the career progression after partnering here?

After the 6-month partnership program, there are three possible outcomes: 1) you will have recommendations, reference, and new skills; 2) your partnership is renewed; 3) you are offered a full-time position.

Why will all partners be paid in USD?

All our partners are based all over the world, therefore paying in USD makes the pay equal to everyone.

Would it be possible to be involved in tasks that are not specific to my job position?

Sure! The Pearl Lemon brand includes a great variety of businesses which allows all partners to be involved in many different tasks. You will learn every day and we are happy to have you work on different projects if you wish.

Will there be set hours during the trial period?

Never. During your partnership program, you will always be able to decide when to work during the day (or night!). We only require you to reply to messages between 9 am and 6 pm of your timezone.

If I don’t understand something in the given tasks, is there someone who I ask for some guidance?

When you first start working at Pearl Lemon, you will be introduced to a person in the team who will explain to you what to work on and how. Once you join the official team, anyone can help you with resources we already have stored or we’ll create new ones for you.

Is staying on board for 6 months worth it?

For sure. 6 months is plenty of time to learn a great deal with full-stack marketing and SEO. Pearl Lemon prides itself in a “trial by fire” approach, so there is exponential learning that continues through the entirety of the programme.

What technology is considered essential for the partnership?

You’ll need access to either a PC or a laptop with a fairly decent graphics card and storage, as well as a smartphone. G-suite is used for all aspects of work, so you also need a reliable internet connection and phone data plan. Webcam, headphones and mic are also essential. Our meetings are exclusively digital and you’ll want to ensure your teammates can hear you!

How will I learn about using specific new tools and software?

You will primarily be taught how to use new tools and software by other higher ups, Deepak and other partners. One of the primary tools we use for tutorials is Loom, an online video recording tool that has the feature of sharing your screen, so you will be asked to download and get to grips with it early on in the trial. Written tutorials and manuals also exist that you will be redirected to both during the initial trial process and when you start as part of the team. If unsure about how to proceed with new software or tools just ask- someone will be able to redirect you to the information you need.

Is there any niche within content writing that is particularly enjoyable?

This is entirely based on personal preference, luckily with Pearl Lemon there is a range of topics to choose from but most internal blogs will revolve around marketing, sales and property. Depending on the clients, you may find yourself writing up on some unusual products to sell.

What readings/areas of research would you recommend for writers who are at the early stage of the process?

We recommend having a basic understanding of SEO, lead generation, property investing, conversion and sales will be really useful. Go through the Pearl Lemon Group sites to get an idea of what each part of the company does. And also look into link building strategies to get backlinks to content.

What would be your advice to newcomers given your experience within the programme?

Be prepared to learn alot of new information and put in alot of hours. Figure out the best structure to your own day and be sure to factor in breaks from your screen.

A genuine love for writing is of course necessary, working fast and the ability to focus.

Be prepared for everything out in the open, getting constructive criticism from team mates.

Is there a set amount of work each writer has to fulfil every week?

Yes, aim for 10k words per week.

Given that our word limit target is 10k, is that for one blog each week or an accumulation of blogs across the Pearl Lemon Group websites?

It is 10k words accumulated across all forms of content and blogs across all of the websites.

Is there any room for experimentation within content writing with regards to topics? If yes what are they?

If they fall within the larger categories of the different Pearl Lemon websites then yes, you can be creative with your topics! You can find new takes and angles on old topics or come up with new ones. You can also be creative with your formatting, voice, tone, add jokes, etc. Guest and client posts offer opportunities to write about topics outside of Pearl Lemon Group’s main sites as well. And Dee is always expanding the brand, so you never know exactly what you could be writing about!

Do we use images in all posts? If yes, how many/where would you recommend inserting them?

For all internal blog posts, yes. Definitely use images. There is no limit or minimum, but spread them out at least every couple hundred words so they break up the text to make it more easily digested. Look through the content on our sites to get an idea of how many images we use per post and how we spread them out.

What is the work style like? Is it spread across the week or more sporadic?

Everyone works differently, so find what works best for you! As long as you’re putting in 20 hours a week or more and hitting your content goals and deadlines, you can choose how you want to spread out your work.

What types of content will we be writing?

Internal blog posts- consists of 1.5k+ words. Usually about specific topics within the general area of whatever website it is for. For ex: Inbound Lead Generation Strategies for Pearl Lemon Leads

Ultimate Guides- 5k+ word guides that cover everything on a given subject. For ex: The Ultimate Guide On Optimizing Shopify for Pearl Lemon

Client posts- 800-1000 word blogs that are written for other website’s blogs. It is from their perspective, about their website or business, and is to help with their SEO.

Guest Posts- 500-600 word posts for other websites about a topic where we can include a link back to our website. For example, you could write a blog about outsourcing SEO agencies, and mention how Pearl Lemon Group is a great outsourced SEO agency.

FAQs- Frequently asked questions. Pretty much what you are reading right now
Copy for internal websites- The writing you see on the website’s different pages.

Do I need to have previous hands on marketing experience?

If you have prior experience, that’s great! However, it is not critical. We expect you to have basic understanding of digital marketing and a drive to learn.

What type of tasks can I expect to be doing?

You are given an excellent opportunity to gain hands-on experience in campaign management, data analytics, lead generation, and so much more! Share your passion/interest and you will be assigned work accordingly or on an as needed basis.

What are considered suitable qualities for this role?

Passion for marketing, strong work ethic and an ability to learn extremely fast! Especially if you haven’t got much prior experience, these are the qualities that will ensure your success in this role.

Will my focus be only on Pearl Lemon’s SEO side of the business?

Not necessarily. There are many different areas to Pearl Lemon that you might wish to be working in. You could be doing work for Pearl Lemon Leads, Pearl Lemon Sales or even Pearl Lemon Convert.

Why should I get involved with marketing at Pearl Lemon Group?

Pearl Lemon Group is a digital marketing agency so that is what Pearl Lemon Group does best! You will have the opportunity to dive deep into the world of marketing and gain incredible skills and experience.

What if I don’t enjoy something I’m working on?

We always aim to give people tasks they excel at! If any of the tasks are particularly unsuitable for you, you can always talk to the team to get those tasks relocated to somebody else. You will be working on a variety of projects across the Pearl Lemon Group so everybody will find something interesting to them!

Is there any training I should complete before applying to this role?

All the training you need will be provided by us for whatever you’re working on. However, it is always recommended to expand your skillset – you can take courses on SEO, SaaS tools, email campaigns and many other things on various learning platforms like Udemy or Coursera

Is there any advice you wish you heard when first starting?

Do not be afraid to ask questions and request help with tasks! Some things can get overwhelming in a fast-paced environment but the entire Pearl Lemon team is willing and able to assist you with anything you may need.

How is the work environment?

Every person you’ll work with is extremely nice and inviting. Each team member has such a different background, specialty and location, that you can learn something new every day. There is not much hierarchy when it comes to the work structure, which decreases the overall stressfulness of work environment – team meetings can really feel like just hanging out with a bunch of friends!

What skills will I learn as a Pearl Lemon Group designer?

As a designer with Pearl Lemon, you will learn enhance skills within WordPress, Shopify, and some HTML and CSS coding.

Will I receive feedback on the work I’ve done?

Yes! Our team will be glad to give you feedback on your designs and wireframes, allowing you to perfect your craft.

What are the requirements needed to work as a Pearl Lemon Group designer?

Ideally, we would like designers to have some experience in HTML/CSS and WordPress, as well as any background in Photoshop and Illustrator.

Do I need direct experience to apply to this job position?

No! There is no need to have any direct experience with lead generation at the time of application. All that is needed is an aptitude for digital relationships, a tenacity for learning, and an interest in learning to build client relationships, marketing funnels, and LinkedIn campaigns.

What are considered suitable qualities for this role?

To be successful in this role, you must have an unbeatable work ethic, an ability to learn and take feedback gracefully, and an aptitude for connecting with people through a digital medium! Specific skills can be taught, but attitude is everything!

What is an example of a typical task?

Typical tasks that you may perform as a LinkedIn lead generation specialist are optimizing LinkedIn profiles, setting up Sales Navigator campaigns, orchestrating back end connections through Zapier, Content Studio, Google Sheets, Etc., and communicating with clients, leads, and the internal team.

Who will I run campaigns for?

You may be running campaigns for internal purposes, like generating more clients, or external purposes, like generating leads for a client’s business.

How will I learn everything I need to know for this role?

At Pearl Lemon Group, the environment is very collaborative. You will be introduced to the other people in your role and they will be more than happy to help guide you. There are unlimited resources in the form of videos, articles, and more to guide you on this journey.

Why should I get involved with this section of Pearl Lemon Group?

Getting involved with LinkedIn lead generation is great if you are looking to work with clients as well as internally. You will have the opportunity to hone your CRM skills, as well as your technical skills. You will have a wide range of different tasks to do everyday, so it’s an exciting position if you like to be challenged!

What if I join the lead generation team and I don’t like it?

No worries! At Pearl Lemon Group, we value your voice and want to help you grow in areas that are important to you! If lead generation doesn’t work out for you, we have many other departments that may hold the perfect opportunity instead

Do I need direct experience to apply to this job position?

Not necessarily. You will learn most of the processes from your co-workers. You will realise our hiring process is very innovative.

What are considered suitable qualities for this role?

Being a people person, precise, and with sense of initiative will help you in this role. You also must be the type of person that is continually and always willing to learn.

What is an example of a typical task?

One of the tasks that will always be fundamental in HR is preparing and sending documents to partners to fill in and sign. After this, you will have to make sure everything is correct and stored in the right place.

Will my focus be on the internal team only?

No, you will be involved in the recruitment side of Pearl Lemon Group and therefore manage applicants and potential interns.

In addition, you will take care of the correspondence with external companies that may offer services and potential partnership.

How do you build out training for partners?

All our trainings are built in Archbee. We have general training that all partners go through as well as training specific to job roles.

In these courses, you’ll find both written and video explanations.
Videos are firstly recorded with loom.com or screencast-o-matic.com. Whenever we record something as part of our training, we upload it to an unlisted channel on YouTube.

Other resources – which you can usually find as embedded links in our Archbee courses – could be Google Documents and Google Sheet as we do everything in GSuite.

How do you make sure someone is doing their task correctly since you are a remote team?

In a remote team, it’s easier and quicker to record videos of our screens to explain how we are working on a task or to teach how to do something specific. We often ask partners to show us what they are doing and how while recording their screens. To do this we use loom.com. These loom videos are straightforward to use and share and give the possibility to leave comments directly under the video.

What does a full-stack digital marketing partner entail?

While it may seem daunting at first – you are given an excellent opportunity to gain hands-on experience in campaign management, data analytics, lead generation, and so much more! Share your passion/interest and you will be assigned work accordingly or on an as needed basis.

STILL HAVE QUESTIONS?

If you can’t find the answer you need, our team is here to help. Reach out to us today.