Public Relations (PR) Intern
3-Month Voluntary Internship
Location: Remote | Type: Voluntary | Duration: 3 Months
Potential for Full-Time Paid Role Based on Performance
Certificate of Completion Provided
Are you a strong communicator who loves storytelling and building connections? Do you enjoy crafting messages that get noticed and collaborating with others to boost visibility? Pearl Lemon is looking for a Public Relations Intern who is curious, proactive, and excited to contribute to real campaigns for a fast-growing digital agency.
This is a chance to work with a global team, develop your communication skills, and gain hands-on experience in media outreach, brand reputation, and strategic storytelling.
Note: This is a voluntary internship lasting 3 months. A paid full-time role may be offered based on performance, but is not guaranteed.
What You’ll Be Doing
- Research journalists, bloggers, influencers, and media outlets
- Help write and edit press releases, story pitches, and contributed content
- Support outreach efforts and follow up on media opportunities
- Track media mentions, coverage, and campaign effectiveness
- Contribute to internal communication and brand reputation initiatives
We’re Looking for Someone Who:
- Is a strong writer and confident communicator
- Has a curious, research-oriented mindset and enjoys finding the right media contacts
- Pays close attention to detail and takes pride in producing polished work
- Can manage tasks independently in a remote setting
- Is eager to learn, take initiative, and adapt to fast-moving projects
- Has a laptop and a stable internet connection
Bonus: Background or coursework in PR, communications, journalism, or marketing is great—but not required. We’re most interested in your enthusiasm and potential.
What You’ll Gain
- Real-world PR experience, from strategy to execution
- A portfolio of published content, pitches, and campaign involvement
- Insight into international media, brand visibility, and digital PR tools
- Mentorship from experienced PR and communications professionals
- A Certificate of Completion when you finish the internship
- Possibility of a full-time paid role based on performance
Learning & Development Opportunities – PR Intern
Media Relations Fundamentals
- Learn how to identify, research, and build media contact lists
- Understand how to approach journalists, bloggers, and editors with targeted pitches
- Gain experience in email outreach and media follow-ups
Press Release & Pitch Writing
- Learn to write compelling, newsworthy press releases and media alerts
- Understand how to craft attention-grabbing subject lines and story angles
- Improve copywriting skills tailored to journalists and publications
Publicity Strategy & Campaign Planning
- Gain insight into how PR supports marketing, branding, and SEO goals
- Assist in brainstorming angles for thought leadership and press opportunities
- Understand timing, seasonal relevance, and current event hooks in PR strategy
Digital PR & SEO Integration
- Learn the role of backlinks, domain authority, and SEO in digital PR
- Work alongside SEO and content teams to support PR campaigns that also rank on Google
- Get familiar with digital press platforms, HARO, and guest posting
Media Monitoring & Reporting
- Track brand mentions and coverage across media channels
- Compile PR performance reports, including metrics like reach, sentiment, and placements
- Learn how to use tools like Google Alerts, BuzzSumo, or Brand24
Crisis Communication Awareness
- Understand the basics of reputation management and damage control
- Learn how brands respond during negative publicity or public issues
Thought Leadership Building
- Assist with pitching guest posts, interviews, and quote opportunities
- Learn how to position executives and clients as authorities in their field
Internal Communications & Brand Messaging
- Help ensure consistency in tone, language, and positioning across internal and external comms
- Understand how to align messaging across social media, blogs, and PR efforts
Remote Team Collaboration
- Communicate and work with a fully remote, global team of marketers, writers, and SEO professionals
- Use project management tools like Trello, Slack, and Google Docs to stay on track
Professional Development & Portfolio Building
- Contribute to PR efforts with measurable results and bylined content
- Receive mentorship and feedback from experienced PR strategists
- Earn a Certificate of Completion and potentially progress to a full-time PR role
Skills gained for PR intern
Communication Skills
- Writing press releases, pitches, and media alerts that capture attention and convey key messages clearly.
- Verbal communication through client meetings, brainstorming sessions, and media calls.
- Learning to tailor messages for different audiences—media, clients, and the public.
Strategic Thinking
- Understanding how PR fits into a larger marketing and brand strategy.
- Gaining experience in crisis communication and reputation management.
- Learning to align media efforts with business goals and KPIs.
Media Relations
- Building and maintaining media lists and journalist relationships.
- Learning how to pitch stories effectively and follow up professionally.
- Understanding media monitoring and measuring coverage impact.
Research & Analytical Skills
- Conducting industry, competitor, and media research.
- Analyzing PR campaign performance using tools like Google Analytics, CoverageBook, or Meltwater.
- Gaining insights from social media trends and public sentiment.
Digital & Social Media Savvy
- Crafting compelling content for social media that aligns with brand tone and goals.
- Monitoring and engaging in online conversations about the brand.
- Understanding influencer marketing and brand collaborations.
Project Management
- Managing deadlines, media calendars, and deliverables across multiple campaigns.
- Collaborating with cross-functional teams (e.g., SEO, design, content).
- Using tools like Trello, Slack, or Asana to stay organized and proactive.
Cultural Awareness & Global Exposure
- Understanding the nuances of communicating across different cultures and markets.
- Learning how to create PR strategies for international clients and audiences.
Professionalism & Adaptability
- Adapting to a fast-paced, dynamic work environment.
- Developing a strong work ethic, attention to detail, and a solution-oriented mindset.
- Becoming comfortable with feedback, iteration, and continuous learning.
How to Apply
Send your CV and a Loom video (minimum 5 minutes) to:
[email protected]
Subject Line: PR Intern
Loom Video Guide – Tell Us About:
- Who you are and your background
- Any relevant PR, writing, or communications experience
- 1–2 projects or achievements you’re proud of
- Why you’re excited to join Pearl Lemon
- How you’ll contribute value and why you’re the right fit
Applications without both a CV and 5+ minute Loom video will not be considered.
At Pearl Lemon, we value initiative, collaboration, and bold creativity. Join our 100+ member global team and gain practical, resume-boosting experience in public relations and strategic communication.